Its...NOT it's!

My son is four years old and will be starting UPK (Universal Pre-Kindergarten) in the fall. I had to go to the school administration building this afternoon to hand in his paperwork. I was sitting in the waiting room, which was decorated with lots of colorful posters advertising the benefits of UPK and how it can positively impact children's lives.

I spotted one brochure that stopped me in my tracks. I had to take a picture.

"Children are the worlds most valuable resource and it's best hope for the future." - JFK

I often see people misusing the "it's/its", but I was very surprised to see the mistake being made on a brochure talking about educating children. I wonder if the person who typed up the brochure realized his/her mistake after stacks and stacks of them were printed off.

Perhaps I should email this very handy website to the school district: It's not Its | Its not It's .